Pay attention to what brands and items are advertised. If Yonex, Gamma and Head have full page ads then take not of what these companies may have that would interest your customer. If a customer recognizes Head as an authority in Rackets than knowing about the Head strings would be important - do you see the connection here?
Gamma has a full page ad promoting its "ultimate Game changer" Gamma OCHO string line - this is not new to this issue by any means, but continues to be something that Gamma is promoting.. Have you heard of it? if not now might be a good time to read up on it. You should be asking yourself questions like: What type of technologies does it use?, what type of player would benefit? How much does it cost? Does it come in various guages? Where do you go to find out more info. Another thing to consider is the cost because you need to think if you can make a profit from selling it. Just from reading the 'one page advertisement' I can determine that the GAMMA "OCHO" string is an octagonal string with eight edges for extra bite into the ball and that apparently it comes in one guage only.
STRATEGY HERE: I like to add in strategies that you can employ now and use to your business. This string might be good for the player looking for extra bite into the ball. Perhaps they use a poly base string now or not. SO here is the tip: If the player is using synthetics, perhaps use this in a hybird. Put the OCHO in the mains, string a few #lbs. less tension and use their old synthetic in the cross. This way you are only changing one variable at a time to see if they are getting more spin and bite into the ball. If they use a poly than perhaps put this in the entire string bed, mains and crosses and keep tension the same. Helpful? Let me know. According to the info out on the web, and the manufacturers website, OCHO only comes in 16g currently as of this writing. I have written extensively on hybrid stringing and will be updating and providing more resources on this soon.
So I would head over to Gammasports.com and check out what they have to say. If you are not as familiar with the string technology and terminology than head over to Tennis-Warehouse learning center. Check Gamma Sports Ocho XP 16G Tennis String, Natural
Here are the links to the string on Amazon and the various models.
As I continue through the pages of the latest "Tennis" magazine I see the full page ad from Head.com. FREE STRING FOR A YEAR! Buy any Head Graphene XT performance frame and get free string (the catch: one set every 3 months). I would find out more about this, may be a good promotion for your business?
I also noticed the two page spread from DICK'S sporting good regarding a FREE racquet restringing with any Tennis Purchase. I lastly look at the back of the magazine to see if any advertisements are relevant to stringing. I see a few but nothing that may be time sensitive. I have noticed that the Tourna brand has expanded from just Tournagrip overgrip to strings and stringing machines.
So be sure to keep up with reading the latest and most read publications so you can share with your customers.
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