the power of twitter and how tennis companies can benefit

I realize that Social Media is much bigger than Facebook, Twitter and LinkedIn but I can see that some tennis companies have  yet to embrassed the basics.  I am not an expert in this field but learning the way of the tweet along like many of you out there but it became evident to me quickly that the degree of Twitter followers is probably some relation to the size of the company and its market share in the industry.  I did not conduct any scientific or statistically significant study but It appears to me that social media will take a strong hold on how companies market themselves in the future.

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